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Marketing Automation Specialist


This is a Full-time position in San Jose, CA posted April 8, 2021.

Job DetailsLevelExperiencedJob LocationSan Jose
– San Jose, CAPosition TypeFull TimeEducation LevelBachelor’s DegreeTravel PercentageNoneJob ShiftDayJob CategoryMarketingDescriptionBy joining the Bio-Techne team you will have an impact on future cutting-edge research.

Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.Position Summary:The Marketing Automation Specialist will work within our Marketing Automation Team to support our campaign management and digital marketing teams to develop and deploy our email and nurture programs to increase customer engagement and drive revenue.

This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on the ROI/effectiveness of these programs.

A successful candidate will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization.

Continuously improve efficiency and effectiveness of marketing business processes.Key Responsibilities:Prepare Marketo emails, landing page, form, and campaigns as needed and on time.Build and execute Marketing Automation campaigns across platforms including Marketo programs and nurture streams.Understanding of nurture program functionality, capabilities and build upon requestSegment and analyze prospect database to target campaigns and provide targeting recommendationsApplication of tracking on all Marketing Automation tacticsReporting on Marketing Automation programs to highlight opportunities for enhancement to improve metrics & KPIs.Perform testing of emails, campaigns, pages, and data as needed and on timeAssist with Marketo data hygiene, system maintenance and lead managementPrepare and import lists into MarketoAssist with Marketing Automation specific troubleshooting requests as submittedPerform additional duties as assignedQualificationsEducation and Experience:Bachelor’s degree requiredAt least one year of experience in Marketing Automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot.

Marketo preferredKnowledge of Adobe Creative SuiteFamiliar with email marketing, CRM, database concepts.

and related conceptsKnowledge of HTML and CSS; JavaScript a plusStrong ability to learn quicklyAttention to details and perform at a high level of accuracyStrong problem-solving skillsAct independently on routine assignments or projectsAble to communicate professionally, both oral and writtenPlan, organize and multi-task to complete assignments in an efficient mannerAbility to work in cross-functional teams with a solution-focused mindset and positive attitude.

Must be a team player.Excellent communication skills

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