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Senior Sales Director, Auto


This is a Full-time position in Santa Monica, CA posted February 1, 2021.


SiriusXM and Pandora have joined together to create the leading audio entertainment company in the U.S. Together, we are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experiences to millions of listeners — in the car, at home and on the go. Our talent, content, technology and innovation continue to be at the forefront, and we want you to be a part of it! Check out our current openings below and at .

Position Summary:

The Senior Sales Director, Auto is a strategic leadership position focused on the Auto industry. The primary goal for the Senior Sales Director is to establish Pandora’s in-market credibility as a leader in the digital space, and drive demand for Pandora’s broad set of advertising and marketing solutions.

Duties and Responsibilities: 

  • Partner with Sales leadership to establish category, vertical and advertiser product requirements
  • Align with Research (studies, attribution, custom, case studies, etc.), AISS (product), Sales Dev (experiential/external partnerships) and other cross-functional teams on development and investment priorities to support category growth
  • As needed develop business case/presentation to support advertiser investment
  • Track, analyze and position Pandora’s solutions to market needs based on category intelligence, competitive tracking, ongoing SWOT, etc.
  • Translate Pandora’s core narrative into category and sub category narrative(s) (i.e. SC/audience extension, MC, demo specific), aligning Pandora’s solutions to market needs
  • Working with industry contacts, B2B marketing, and PR to earn public speaking opportunities that will reinforce Pandora’s category leadership and build market demand for Pandora solutions
  • Evangelize great materials, case studies, and wins throughout the category to drive overall growth of category
  • Conduct learning agenda roadshow meetings for key markets – this consists of going into select markets and running a sales meeting for the team on the latest collateral, research, case studies
  • Garner market insights from the industry via trades and news and disperse to team in an internal monthly newsletter
  • Develop and maintain shared folders and chatter groups for the Vertical
  • Actively participate on and moderate panels for both industry specific and adverting as a whole (Adweek, etc)
  • Design breakout sessions geared towards meaningful conversations around digital audio
  • Attend meetings with strategic account leads and top tier clients and agency representatives across the country to drive growth of brands with largest potential

Minimum Qualifications: 

  • 10 years’ work experience and 5-10 years auto experience

Requirements and General Skills:

  • Deep understanding of the Auto industry and the ability to speak with expertise about the industry
  • Ability to deliver high-level knowledge of the auto industry to external and internal stakeholders, and be considered a thought leader in the space
  • Ability to see ahead into future trends, changes, challenges and use that knowledge to:
    • Put research behind predictions for proof points
    • Proactively solve for potential issues
    • Help to drive strategy and/or strategic shifts for clients in the category
  • Established relationships with high-level decision makers within the industry
  • Main Stage-level presentation and speaking skills 

Supervisory Responsibilities:

  • There are no supervisory responsibilities in this role

Technical Skills:

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint)

Our goal at SiriusXM+Pandora is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM+Pandora is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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